Sunday, September 12, 2010

Sexy, sexy carrots

About a block from where I work, on a bus shelter, I pass an enormous advertisement for carrots.    Specifically, baby carrots.  As it happens, I know that in this context, the word "baby" does not mean "young," but "small."  As in, "normal carrots, cut into smaller pieces, the way you could do with ordinary carrots yourself if you cared to spend your time lovingly sculpting carrots into smaller carrots, instead of just slicing them up and eating them."  What makes baby carrots special is that, for the privilege of buying them in pre-sculpted baby carrot shapes, we get to pay just about twice as much for them.  But, hey, if that's the shape you like your carrots, it really is very time- consuming to carve them individually, so why not pay someone else to do it for you?

And why not advertise them like they were junk food?  One of the reasons we eat a lot of junk food- not the only reason, not by a long shot, but one reason- is that the advertisements make us crave it.  So it's not such a bad thing that I am seeing a huge advertisement for carrots instead of advertisements for Chee-tos.

And then there's this video, advertising carrots with sex appeal.  Sexy, sexy carrots.  But not in the way you might be thinking- full-sized carrots would be more appropriate for that.  These are sexy, sexy baby carrots.  And that makes them special.

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